Gateway School

Gateway School is a co-ed, Kindergarten through 8th grade day school in Santa Cruz, California.

Marketing Materials: Took an inventory of all marketing materials and redesigned them to create a unified, cohesive look. Designed brochures and an informational packet for the Admissions team to give to prospective families. Worked closely with the Admissions team to update the text for all Admissions materials.

Ad Campaign: Developed a campaign strategy and designed ads for print and digital platforms to support the campaign. Worked with photographer Liz Celeste to capture the essence of the campaign. Determined the media buys, the schedule, and coordinated the placements of ads while staying within the parameters of the budget.

50th Anniversary Logo Design: Designed a logo for the 50th anniversary of the school. The logo was designed to complement the existing brand and was applied to all marketing materials, ads, and swag.

Logo Design: Designed a new logo for the school to celebrate the next 50 years. Design elements such as the gate and the typeface were used to honor the last 50 years while giving the school an updated look.